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The vibrant and fresh design reflects the creativity and the innovation of the whole office complemented by the carpet which truly conveys the sensory and natural hints that inspire a positive space to work offering variability and choice.

Platinum Partner - 2017

Nestle

In today’s world – where people always seek for the story behind the brand – it is essential to convey the company’s purpose and values by presenting a familiar image, a trademark for the brand and a portrayal of its core values. In this way – the Nestlé Nest became the motif of our office design project which – besides a complete refurbishment of Nestlé’s over 3000 sqm. Bucharest headquarters – involved a major change in workplace guidelines and office environment: an open, flexible, and highly collaborative office space, where the three dimensions of workplace identity merge together: Nestlé’s global values, local culture, and each Nestlé Brand identity.
Apart from being one of the most recognized logos in the world today, Nestlé’s Nest symbolizes family, comfort, warmth, safety and security – all transcribed in the design concept of the space by both visual and functional solutions, such as the variety of support spaces that encourage a sense of community, attention to the needs of employees by providing better ergonomics and acoustic protection, the presence of natural light and familiar textures such as natural wood, live plants and elements that recall nature: the carpet with its natural pattern, the wallpaper, the warm color palette of the entire space.
Aligned with the new workplace guidelines, the space is designed to support and encourage a high-choice kind of organization, where space is re-attributed to activities and not individuals. Of course, every department has a dedicated neighborhood, but desk sharing principles are implemented, so employees can embrace the entire floor as their workspace, based on their needs.
Employees have access to a variety of areas beyond their desks, from huddle rooms, innovation areas, conference and training rooms, project spaces for teamwork or quiet rooms for focused work, to showrooms or presentation spaces – each carefully designed to fit every department and individual brand’s requirements.

The Nestlé Company is built on the foundation of very strong brands and each brand has a distinct visual identity that is reflected in the workspace design as an integrated and unified part of the whole Nestlé company. The challenge was to unify the visual diversity of each brand under a common artistic expression so that the entire space takes on an overall unity and a plastic refinement. The visual identity of each individual brand also reflects the common purpose and values of the entire company, all designed and merged with the specific brand-colors, textures and materials used throughout the space. Also, the Nest is subtly reflected on the glass partitions and on the wallpaper graphics along the building's core.
The central area of the floorplan is the more versatile of the entire floor. It is designed as a place for social interaction, low focus tasks and informal brainstorming sessions or coffee breaks - with various breakout spaces, closed or open, and the Business Garden that together with the cafeteria is the location where town hall-style meetings can take place – thanks to the completely reconfigurable design elements, such as the mobile glass wall and mobile furniture. The vibrant and fresh design reflects the creativity and the innovation of the whole office complemented by the carpet which truly conveys the sensory and natural hints that inspire a positive space to work offering variability and choice.

Overall, the space encourages change, teamwork and innovation, a vibrant new way of working in a challenging, yet comfortable and safe workplace, that truly incorporates the company’s purpose and values.

Project Team:
Design & Architecture: Int. Arch. Andrada Ulmeanu, Int. Des. Madalina Movileanu, Int. Arch. Daniela Baza-Verde
Project Director: Sorina Nistor
Project Management: George Baron
M&E Design: Eng. George Popescu, Eng. Florin Sandoiu
Fit-out works: COS
Furniture Supplier: Workspace Studio
Photography: Vlad Creteanu

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